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Objective of the Course
A
company
is only as strong as its weakest customer relationship and the mobile
and
social media platforms are the perfect avenues to develop and foster
these
relationships. Much more than a wireless transmitter optimized for
voice input
and output, a mobile phone, a tablet or a phablet is an always-on,
anytime,
anywhere marketing and sales device that follows a mobile user
throughout his
or her digital day. It is also an entertainment, Customer Relationship
Management (CRM)
and social networking
tool, which makes
it, potentially, the most powerful device in the history of marketing
and
customer relations. The mobile device is, literally, a marketing tool
that
can—and usually is—personalized by its owner, and is within the reach
of that
owner almost every hour of every single day—once again a marketer's
dream. This
course reveals how businesses can drive customer engagement through the
mobile
and social media platforms.
This
program provides local managers with a deep understanding of today’s
digital
marketing, mobile and social media landscape and reveals how to create
personalized
marketing campaigns to the “Anytime, anywhere” consumer.
Andrew
Pearson is a published author and
a highly motivated speaker who will be discussing topics such as
digital media, digital marketing, predictive analytics, customer
intelligence and mobile and social media. Pearson has designed a course
that specifically covers the following subjects.
- The
Digital Ecosystem – an overview of the ever-changing digital landscape,
including how businesses can use the multitude of mobile and social
media
channels to reach the “anytime, anywhere” consumer.
- Social
Media Marketing, including building brand and anti-brand managing,
enhancing brand loyalty, creating fanbases, handling social media
crisis situations, crowdsourcing as well as engaging customers on
the multiple social media platforms.
- Real-time
marketing – real life case studies will be used to reveal how solutions
from companies like Adobe, Informatica, SAP, and SAS can be used to
reach a customer through real-time channels.
- Social
shopping – what are the available platforms and payment processing
companies that business can exploits, including the latest developments
in the Chinese social shopping space.
- Location-based
– SoLoMo is becoming an important channel to reach motivated customers
and this discussion reveals the latest players and developments in this
important personalization space.
- Analytics,
Big Data, Fast Data – how can analytics be used to understand customer
personalization as well as how it can drive CRM and SCRM.
Expected outcome
On
completion of the program, participants are expected to:
- Understand
the four steps of social media that are required to develop a powerful
social media marketing plan.
- Understand
the six types of social media platforms that can be used to market to
customers, including the Chinese platforms.
- Understand
the latest technological innovations in the omni-commerce, digital
marketing and real-time marketing space.
- Understand
the social shopping and social business landscape.
- Understand
the basics of social and mobile media analytics, including both free
and paid channels that can be exploited for customer engagement.
- Understand
how location can be used in the online and offline shopping experience.
Target Audience
- Middle
to Senior Management
- Company
Size or Organization Size over 30 people
Language
Medium: English
(presentation & materials)
Venue:
The Mira
Hotel Hong Kong, TST
Limited Seats: 20 people
Duration:
One
Full Day (9.30am to 5.00pm)
Lunch:
Buffet @
Yamm of
The Mira
Hong Kong
Cost:
HK$2,800 per
person (Group Booking over 3 people: 20% discount)
Enquiry:
+852 27239977
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About
the Trainer
Andrew Peason
is currently the Managing Director of Qualex Asia Limited, a leading
implementer of business intelligence, customer intelligence, data
warehousing, data modeling, predictive analytics, data visualization,
digital marketing, mobile, social media and cloud solutions for the
gaming, insurance, finance, healthcare, oil and gas, telecommunication,
hospitality and retail industries. Since moving to Hong Kong in 2011,
Pearson has opened Qualex Asia offices and is currently working on
corporate deals throughout the region, including in places such as Hong
Kong, Macau, Singapore, Malaysia, the Philippines and Australia.
Pearson has also leveraged Qualex's expertise to implement software
solutions from such vendors as SAS, SAP, Tableau, QlikView, Oracle, and
Microsoft at some of the world's biggest casino operators and lottery
companies.
In
2009, two books that Mr. Pearson edited appeared in print; the first in
the Double Down on your Data series, Clive Pearson's How Analytics is
Revolutionizing the Casino Industry and Santiago Maggi's Investment
Strategies for Uncertain Markets, the latter is a book about the
financial markets that presciently predicted the 2007 global financial
meltdown.
In
2010, Pearson also wrote The Mobile Revolution and it was published by
Qualex Publishing. In 2013, Pearson was invited to write a chapter in
Global Mobile: Applications and Innovations for the Worldwide Mobile
Ecosystem, a book on mobile technology. The book, which was co-authored
by several of the mobile industry's leading figures, was published in
July 2013.
Pearson
is also a noted columnist, writing on topics such as mobile media,
social media and cloud technology for such publications as
ComputerWorld HK, The Journal of Mobile and Social Media Marketing and
The Mobile Marketer amongst others.
An
avid traveler, Pearson is a sought-after speaker on such disparate
topics as casino and mobile marketing, predictive analytics, social
media and interactivity. If he's not pounding the pavements of
Hollywood, he's probably wandering the labyrinthine streets of Hong
Kong's Lang Kwai Fong, or tearing up useless betting slips at Happy
Valley (perhaps the most perfectly named racecourse in the world (for
some)), or dining at a hawker center in Singapore, or doubling down at
the gaming tables in Macau. Basically, Pearson's trying to find the
next great story that the world doesn't yet know that it desperately
wants to see.
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